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Truth and Advertising

I have my first ever book signing tomorrow and I'm pretty pumped.  I'm making sure I have lots of copies of Mera made up and Public Education's numbered.  I have no idea what to expect, I'm sure it won't be a big deal, but I hope to move at least a handful of product in one chunk.  That will be nice.  It's funny, everyone has been congratulating me on having a book signing.  Seeing this operation from my perspective I just see mutual advertising time for the bookstore and myself.

I've also been trying to better prepare Public Education for mass appeal.  I've gotten the url which links straight to the comic page.  That will be a much easier web address for someone to remember.  I can share the web address verbally.  The layman will never remember a website with a backslash in the name.  I changed out the paper ads in the teacher workrooms as well.  The new web address is written in bright red, it jumps off the board this way.  Also in bright red I've written my name so I can try and shamelessly cash in on people checking it out because they know me.  I also put a different comic strip on each of the three ads.  This way astute teachers get a little bonus material.  I want to reward people for paying attention as often as I can.

Also, while I have your attention I'd like to plug the 11 O'Clock Anthology on Kickstarter.  It's ranked on the front page of comic projects and has already met and exceeded it's goal.  The energy behind this project has been incredible and I'm really glad to be a part of it.  Kickstarter not only allows people to raise money for their project, but equally important it raises awareness of the project.  It's hard to impact someone if they never know your art exists.  In truth the anthology format itself is a tremendous acrobatic advertising feat, by pooling each creators fanbase we gain far larger exposure than we've previously enjoyed. 

- Jon O

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